@explosive sounds great! I think it would be more effective to talk about this with @haitch or someone from devs directly, who will help with organizing the processes (community building, marketing, documentation, etc.)
As for me, before making steps for involving miners, pool and assets owners, there should be a strategy with step by step plan, to move forward as a whole community.
The idea of spreading through social media is surely needed, and this is great, you're ready to jump in. I'm talking about the same, but like a part of a plan.
We can make landing page, or just a page on bigger Burst website with instruments and "How to's" - where everyone from community can choose what type of help is suitable for him, then just spread and seed this information with links. And e.t.c.
As for me, im professional digital marketer from Russia. Can help spreading the idea of Burst. Can attract the attention of investors, developers, projects who will use Burst (which is really critical i think for the potential of coin), from here (Moscow) or any other country, depends on road map.
Just need to dig deeper in technology for better understanding of its practical use.
I can help with a strategy of online presense and roadmap for achieving stable growth of popularity (traffic).
We can start from small, as for example, previously @ryanw said "great place to start would be an information page about current/future development and plans for Burstcoin. There is no place to learn about this, no centralized information on the status of Burst."
Everything is possbile, i know it ;-)